Privacy Policy

Last updated: July 13, 2025

1. Introduction

PAiRoots LLC ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our social media management platform.

2. Information We Collect

2.1 Personal Information

• Account Information: Email address, name, company information
• Authentication Data: Google OAuth credentials, encrypted social media tokens
• Profile Information: Company details, business information from onboarding forms

2.2 Content Data

• User Content: Images, captions, posts, and content you upload or create
• Social Media Data: Information from connected Instagram and Facebook accounts
• AI-Generated Content: Content created through our AI tools based on your inputs

2.3 Technical Information

• Usage Data: How you interact with our platform, features used, time spent
• Device Information: Browser type, IP address, device identifiers
• Cookies: Authentication cookies and session management data

3. How We Use Your Information

We use your information to:

• Provide and maintain our social media management services
• Process and schedule your social media posts
• Generate AI-powered content recommendations
• Authenticate and secure your account
• Store and manage your content library
• Communicate with you about your account and our services
• Improve our platform and develop new features
• Comply with legal obligations and prevent fraud

4. Information Sharing and Disclosure

4.1 Third-Party Services

We share information with:

• Social Media Platforms: Instagram and Facebook (Meta) to post content on your behalf
• Cloud Services: Microsoft Azure for hosting, storage, and application insights
• AI Services: Grok LLM for content generation (anonymized data only)
• Authentication: Google OAuth for secure login

4.2 Legal Requirements

We may disclose information when required by law, court order, or to protect our rights and safety.

4.3 Business Transfers

In the event of a merger, acquisition, or sale, your information may be transferred as part of the business assets.

5. Data Security

We implement appropriate security measures to protect your information:

• Encryption of sensitive data, including social media tokens
• Secure HTTPS connections for all data transmission
• Regular security updates and monitoring
• Access controls and authentication requirements
• Azure cloud security infrastructure

6. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Content in your library is retained until you delete it or terminate your account. Account information is retained for a reasonable period after account deletion for legal and business purposes.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request information about data we hold about you
• Correction: Update or correct inaccurate personal information
• Deletion: Request deletion of your personal data (subject to legal requirements)
• Portability: Request a copy of your data in a portable format
• Objection: Object to certain processing of your data

8. GDPR Compliance (EU Users)

For users in the European Union, we comply with GDPR requirements:

• Lawful basis for processing: Contract performance and legitimate interests
• Data subject rights as outlined above
• Data protection by design and default
• Prompt breach notification procedures

9. Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information immediately.

10. International Data Transfers

Your information may be processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including using cloud providers with adequate data protection measures.

11. Cookies and Tracking

We use essential cookies for:

• User authentication and session management
• Security and fraud prevention
• Platform functionality and performance

You can control cookies through your browser settings, though this may affect platform functionality.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or through our platform. Your continued use of our service after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us through our website or email our support team. For GDPR-related inquiries, please specify "GDPR Request" in your subject line.